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O2 (Mobilfunkmarke)
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ββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββ
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O2 ist seit 2002 eine Marke des in Europa tΓ€tigen Telekommunikationsunternehmens TelefΓ³nica. Sie wird in GroΓbritannien, Deutschland, Spanien, Tschechien und der Slowakei genutzt.
Contents
β’ Entwicklung
β’ Elemente
β’ Nutzung
β’ Auszeichnungen
β’ Literatur
β’ Weblinks
β’ Einzelnachweise
ββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββ
Entwicklung
Die Marke wurde 2002 von der britischen Werbeagentur Lambie-Nairn (spΓ€ter aufgegangen in WPP Group) zusammen mit dem zustΓ€ndigen Management GroΓbritanniens, Irlands und Deutschlands entwickelt. Ihre optische Erscheinungsform wurde seither weitgehend beibehalten.cite-ref-marklex-2007-1-0[1]
Die Markenmigration nach der Γbernahme von VIAG Interkom verlief erfolgreich. Die Markenbekanntheit betrug innerhalb kurzer Zeit 98 % innerhalb Deutschlands. O2 Germany gelang im Zuge des Markennamenswechsels ein Turnaround.cite-ref-schloemeresch2009-2-0[2]
ββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββββ